Delivery Time Notice for Chinese New Year Holiday

”Emmm… sounds interesting. Where and when?”
You might ask.

Those engaged in constant business activities in China are probably snickering now.
Yes, they know the answer, and probably won’t give away this business secret earned by tears.

It takes place in China and falls on the Lunar Chinese New Year.

It is one of the most important lessons to do business in China. Why? How?
The information that follows may be worth more than $10,000 for buyers in the commercial refrigerator business from China.
To put it simply: make the right move at critical times.

Although the CNY (shorted for Chinese New Year) doesn’t officially start until 10^th February 2024, the epic homecoming party begins 15 days earlier.

The migration lasts for 31 days, from 25^th January to 24^th February 2024.
Millions of Chinese workers will be heading to their hometowns for the holiday. Neither God nor the devil can stop the power of this tradition.

Now those smart overseas dealers’ nerves are on the edge:
With major labor forces being away from the production site, holding up the public transport network for nearly one month.

One thing is for certain:
Business activities in China will be paralyzed throughout February.

The impact is far-reaching:

Capacity Reduced
Not that we don’t want to produce for you, but there is no one at all in the factory.

Raw Materials Falling Short
Guess how many parts it takes to make a glass-door fridge?
Hundreds! And these material factories even take holidays earlier than we do.
Nobody can arrange production without any of these accessories.

Commodity Price Soaring
When everyone is rushing to produce and ship, the imbalance between supply and demand will definitely cause most materials and services to rise in price.
Correct indeed. Said by economists, and proved by our decades of time, cost and tears.
Why don’t you avoid detours and save more money from our lessons?

Lead Time Postponed
As long as any raw material is not in place or a shortage of production workers, there is a delay, Delay, and DELAY.
No effort can resist the laws of nature.

Shipping Space is Fully Booked
Don’t dream that you can ship smoothly even if we finish the production for you. Mostly you can’t even find an in-time trailer or a boat.
We really hope that we can not only produce refrigerators but also produce trailers and boats for you.
Never try luck to catch the last minute, experience teaches us that there is always a problem and lets you lose more.

……

In one word, your supply chain will be disrupted, costing you extra on purchasing with eroded margins, and worse, driving your customers straight to the door of a competitor, just because you got nothing in hand to sell.

“So there are no wonders we can do?”
“Well. YES and NO.”

“NO if you continue with a slow move and operate your purchasing on a very compressed calendar.”

“And, YES if you start to take action immediately and put forward your sourcing plan on a predictable timeline.“

Below is our CNY schedule for commercial refrigerators production:

The market will be undertaking a slow recovery after 25^th February but it will not be fully vitalized until 8^th March.

Experienced buyers have started making a strategic annual order plan upon this reminder so as to avoid an annoying supply chain disruption.

What about you?

As for those who are always one step behind.
Well, thank you for making my New Year resolution an easy one.
I will just wish to turn myself into the Doraemon when you bagger me for a green light to hit your compressed lead time and budget in February 2024.

So…

Time To Move Faster.

If you want to talk about your order plan for our commercial coolers and freezers.
Just do it NOW.

You know how to find us:
Tel/Whatsapp: 0086 13380274634
Email: sales@procoolmfg.com