FBI Lighting System

Have you noticed the secret that a brighter display fridge brings more sales of drinks than a dim one?

There is a beverage company buying hundreds of glass-door fridges from China every year to promote its drinks. The refrigerator has a horizontal light. The problem is that such light only keeps the top level lit. The drinks on the lower level are always blocked by the ones on the upper level. There is not enough light. The company doesn’t care because he thinks the cooler will be given away as a freebie anyway. What he doesn’t know is that his refrigerators, simply by using more clever lighting, could greatly increase his beverage sales.

Patric, marketing director of another drink company, has a passion for marketing and always wants to push every presentation to the limit. He is smarter to know how important bright lighting is to a display cooler. The refrigerators he buys must be fitted with vertical lights to ensure adequate lighting for each level of the beverage. Only the illuminated bottles will catch the attention of consumers and win more sales. But there is a serious drawback to any refrigerator with a vertical light in the market: the light is easily blocked by the drinks next to it, resulting in poor exposure. Patrick is always looking for perfect lighting to set him apart from his competitors, and he is willing to pay more because he knows well that it will pay off and bring more.

What tools and how long do you think it takes to change the light of a commercial refrigerator? Will it affect the sales of the store when you’re doing it? If you’re servicing thousands of coolers, how much does it cost you a year for the light change?

We have a customer who is a distributor of refrigeration equipment and he needs to provide repair and after-sales service to his customers. According to his experience, the refrigerator’s lamp is one of the most vulnerable parts. He couldn’t even count how many cooler lights he had to change in a year. Changing lights is such a pain in the ass. It can take hours or more for a small lamp to be replaced. Every time he goes to change lights, his clients just don’t want to see him. Because he needs to remove the drinks and food that the customer is selling from the fridge to start repairs. This seriously affected the sales of the store, and many drinks and foods even rotted during the process. His customer is very unhappy. But he feels very helpless. The labor cost in his market is so high that he spends tens of thousands of money just on a light repair.

Isn’t there a refrigerator manufacturer considering these actual use situations when designing products?